Course: Software Product Development for Startups

A practical course in software product development for startups and entrepreneurs. Learn how to turn a core technology or idea into a software product which delights users, succeeds in the marketplace and becomes a profitable business. We will study many examples of product and company successes and failures along the way.

2014-5 course

Full syllabus (PDF) for the 2014-5 course at the Academic College of Tel Aviv-Yaffo.

1. Introduction to Software Startups - PDF (15 MB)
2. The Software Entrepreneurship Process - PDF
3. User Interface Principles - PDF (24 MB)
4. User Interface Design - PDF
5. Selling Products and Services - PDF
6. Digital Advertising - PDF (13 MB)
7. Web API Design - PDF
8. Marketing for Startups - PDF (15 MB)
9. Customer Retention - PDF (11 MB)
10. Analytics and Optimization - PDF